Marketing your salon is as crucial as having a great staff and having a competitive pricing structure. Roughly, 10% of your budget should go to advertising. May busy salons, think "Why advertise." What if Coke Cola thought the same? They would not be #1 for long. AT&T is #1 but they are one of the most prominent advertisers worldwide.
How to advertise...
There are many ways to accomplish your goals via advertising. First, you must set your goals. What do you wish to accomplish? Get new business? Build credibility? Maintain "brand recognition?" Promote a product or service?
INDEX
Here is an idea for any salon to gain business, and promote the salon.
1) Pick a non-profit org. you like.
2) Make 500 flyers, stating your salon promotes this org. and offer $5.00 off the cost of a perm or color.
3) Go to the org. and tell them you want to donate $2,500. to them.
4) Explain that their volunteers must hand out the flyers and promote it.
5) For every coupon you get ($5.00) will go to the org.
You will have many "salespeople" promoting your salon for free.
Also, the donation you give is tax deductible (US), and you can advertise
again, stating you gave XYZ org, $2,500.00 in other media.. It is good
public relations. The org. you pick is vital. Make it an animal shelter,
cancer society....something everyone would not be opposed to.