They work with models and celebrities and do image consulting work. The advantages to being in this business is that we are consistently aware of the current fashions and styles.

In the last few years they started teaching corporate seminars and image consulting. There is a huge demand for learning how to market and refine your personal style. We cannot emphasize enough the importance of your personal presentation. The way you present yourself is almost as important as what you are presenting.

The first thing people see when they meet you is your face and hair. You want a simple clean classic hair
style that works with the shape of your face. Your hair should not be over sprayed or stiff looking. This is
where most people needed improvement. Women will usually stay with a style too long. Styles change, your
face changes as you age and you need to stay current. 

The most important aspect of makeup is you need to keep it natural and stick to the earth tones. It is
important to find out what colors work with your skin tone. When meeting people you do not want them
seeing your eye makeup, you want them to notice your eyes. 

Most offices have florescent lighting which is highly unflattering. You have to keep your makeup light and
natural. Especially your foundation. If you are going out from work to meet clients you can just darken
your daytime makeup. The next thing is to have a good palette of neutral colors, so if you are going from
work to dinner you can do a quick touch-up. This helps it be quick and easy. If you travel, these kits help
you organize your colors and are light and easy to travel with.

We cannot emphasize enough the value of good quality makeup tools. This is not an area to skimp on. This
is what gives you that professional polished look, because brushes of high quality are designed for specific
areas on your face. You will get a more natural and longer lasting look, and have greater control of your
makeup technique. If you have a limited budget, start with just three or four basic brushes. 

Following are some basic makeup tips;

1-For a light sheer look, dampen sponger before applying foundation.

2-If you have sallow skin, pick a foundation that disappears on your face. To counteract your skin tone
choose a pink or rosy blush.

3-Use foundation all over your eyelid, powder with a clear dust before eye color application. This helps to
keep color truer and it will last longer.

4-make sure to blend the foundation on to your jawline and slightly on to your neck. Otherwise you will have a line from your jaw to your neck and it will look like you have a mask on.

5-Don't test foundation or councilor color on your hand. Match it the skin on your face and neck.

6-Be careful with shivery products, especially on your eyes, they tend to collect in the creases. These colors are definitely not appropriate in the work place.

7-If you have large and open eyes, do not use loud or bright colors that will over emphasize the fullness. You want them to be soft.

8-On deep-set eyes, you should use shadow colors that are on the light side of the color spectrum. Light brings out.

9-To avoid lipstick from feathering, line your mouth with a lip pencil and apply powder over foundation.

10-As you get older your natural color fades. You need to wear a little brighter of a color.

11-Always choose a lip liner that matches your lip color.

12-Be careful with very matte and long wearing lipsticks, they can be much too dry. Creamy formulas are much more flattering. For more lip definition, try a soft color lip pencil under your lipstick.

13-Don't pump your mascara wand into the mascara container. This pushes air into the container and makes the mascara dry out faster. Gently insert the wand, turn two or three times, then remove and apply to the lashes.

14-Always use less mascara on your lower lashes.

15-For clumsy eyelashes, use a lash comb to remove clumps.

16-If your mascara thickens when it reaches the Ned of the tube, place tube in warm water. That will help
make the mascara thinner.

17-Invest in a good tweezer. We recommend tweezerman.

18-If you are thinking of lightening your brows, try a colored mascara first to see what they look like.

19-If you want your eyebrows to stay in place, put a clear mascara on them or a little hairspray on the eyebrow groomer and brush to the desired shape. 

20-Brow hairs do not grow back thicker from plucking.

21-wearing lighter colored clothing helps to reflect light up on to the face.

22-The biggest favor you can do for your skin, is to wear sunscreen everyday.
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